How Tracksuit's Head of Marketing Switched from E-2 to L-1A Mid-Series B

We'd worked with two premium law firms before Concord. The difference was night and day, Concord made something impossibly complex feel straightforward, and actually human.

Mikayla Hopkins

Head of Marketing @ Tracksuit

Overview

Tracksuit doesn't sit still for long. In the run-up to its Series B, the team around Mikayla Hopkins was changing week by week, new hires, new customers, new markets. Mikayla, Head of Marketing and a member of the founding team, was running the narrative across all of it, shuttling between time zones and briefings with a board that expected her in the room.

The company she's helping build is Tracksuit, an always-on brand tracking platform that takes the kind of brand measurement data that used to live behind expensive research decks and makes it available to any business with a brand to grow. It's one of the fastest-growing brand tracking companies in APAC, and the US expansion is in full swing.

Then the Series B closed. And with it, Mikayla's E-2 visa stopped being compliant.

Challenge

A Funding Round That Broke Her Visa

Tracksuit's Series B brought new investors and a new corporate structure. The E-2 Mikayla had been operating on was tied to the old funding profile, and the maths no longer worked. She needed to transition to an L-1A, the intra-company transferee visa for executives and managers, and the clock started the moment the round closed.

A Startup That Doesn't Sit Still

This wasn't a change of status filed from a stable desk. Mikayla needed to travel urgently, the team around her was reshaping week by week, and every new hire or office move meant another document in the petition to update. The immigration process had to keep pace with a company that refuses to slow down for paperwork.

Zero Room for a Decline

As Head of Marketing and a member of Tracksuit's founding team, Mikayla's role depends on constant domestic and international travel for business-critical opportunities. A declined petition wouldn't just be a paperwork setback. It would pull her off the road, compromise her US presence, and slow Tracksuit's growth at exactly the wrong moment. There was no fallback plan.

Two Premium Firms Had Already Tried

Before Concord, Mikayla had already been through the L-1A process with two premium law firms. Neither had landed. She arrived at Concord with a head full of jargon-heavy email threads, slow replies, and a compliance clock that wouldn't wait. Whoever took the case on had to move fast, and start cleanly.

The Turning Point: A Team That Actually Gets Startups

After two rounds with premium law firms that left her buried in threads and jargon, Concord was a reset.

From day one, the team operated the way Tracksuit does, fast, direct, no unnecessary layers. No long briefing calls. No drawn-out email chains. Conversations happened in practical terms, often straight in Slack. Updates landed proactively. When something changed, a new travel requirement, a team restructure, an updated document, Concord adapted immediately.

The strategic choice that mattered: instead of working only with Mikayla, Concord worked directly with Tracksuit's People, Legal, and Finance teams. That pulled the funding-structure detail and intra-company transfer evidence together from the inside, in real time, not weeks behind reality. The filing went in. It came back approved.

For the first time, my immigration process moved at the speed of my company, not against it.

Mikayla Hopkins

The Outcome

On paper, this was one of the more complex cases Concord has handled for Tracksuit: a change of status from E-2 to L-1A triggered by a shift in funding structure, layered on top of two previous firms' work, with urgent travel needs and no margin for a decline. A rejection would have pulled Mikayla off the road and slowed Tracksuit's US presence at a critical moment.

Concord navigated all of it, quickly, clearly, successfully, while Mikayla kept doing her job without missing a beat.

The experience confirmed a pattern Tracksuit had already started seeing. Multiple colleagues have since used Concord to support the company's US expansion, and the read is consistent: built for the way startups actually work. Mikayla is still in the US. Still at Tracksuit. Still building.

Start your Visa journey today

Book A Consultation Find Your Visa